RenovationGen: Liverpool's Lead Gen Experts. We are a Liverpool-based agency that helps home improvement companies by delivering qualified quote-ready leads, done through strategic advertising on popular social media sites. Our targeted approach frees you to concentrate on your craft, and also ensures your growth is driven by genuinely interested clients, making your business growth smooth and efficient.
We are a specialist digital marketing leads company that works only with home improvement businesses – and only in the UK. We do not work with any other industry or in any other country. We use Facebook ads to locate and attract motivated, qualified ‘quote-ready’ customers.
Gather Content
In the initial step we collect visuals that highlight your craftsmanship. These form the foundation of our strategy serving to attract a greater number of potential clients to your business.
Launch Ads
Next, we launch ads based on the content we’ve collected. These ads are strategically designed and placed on popular social media platforms to capture clients attention.
Generate Leads
Finally, we collect information from individuals who are genuinely interested in your services. We prioritise booking in quote-ready leads and eliminate window shoppers.
Watch our free case study video to make sure you and we can work together – click here now to find out.
strategy session.
You then book a call using the online calendar that’s presented to you. We'll present our strategy to you.
That’s basically it. We watch your ads like hawks. There’s no time better than now – so click here and let’s start.
It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in.
From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.
Different platforms work very differently for home renovation companies. Some are incredibly competitive and very expensive – Google ads, especially. Others barely work at all.
We know this from experience.
But when it comes to finding exclusive leads for home renovators we know exactly what works – and that’s Facebook.
In terms of quality of lead and cost Facebook has been our undisputed champion for appointment generation since 2022.
And because we only use Facebook and we only work with home improvement businesses… we’ve developed a lead generation expertise that is unbeatable.
Because using Facebook's powerful audience tools we can pinpoint audiences in super-fine detail.
Facebook makes this possible – if you really know how to use it. And being expert Facebook advertisers means we can help hundreds of business owners like yourself to add potentially millions to their yearly revenues.
Until some other platform comes along that can outdo Facebook, we’re going to stick with it. It works!
We earn when you earn. Our success is based on your success. In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. Which means they stop using our services until they work out how to run their own business.
We need companies who can handle the increase in business and keep the revenues flowing.
Larger businesses – those who aim to exceed the £1 million mark – have already worked out how to handle larger volumes of work. Their processes are more robust. They have good people in place.
For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch.
No matter where you operate the business is all there. We want to work with clients who can handle it.
Small home improvement companies with only a few years of experience will not be able to handle the leads we send them.
We’ve seen it before.
They become overwhelmed. And so they have to switch off their ad campaign, regroup and try to work out how to handle this new situation.
Which means our services are no longer required for a while – which isn’t good business for us.
Whereas bigger £400k – £5 million companies have already got things in order.
Even if the new flow of leads is initially tough to handle, they’ll quickly adapt because they’ve already worked out their best processes, they already have good people in place… They simply need to upscale what they already do.
Established home improvement companies don’t have to learn how to be bigger – they just have to expand their current set-up.
We earn our money when our efforts are earning you your money.
Small companies switching everything off because they’re overwhelmed doesn’t help our bottom line. Our growth is tightly bound to yours so as new business comes in… we want to be sure you can handle it.
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